Search Engine Optimization

In simple terms, search engine optimization means the process of having your website appear and be visible in search engines such as Bing, Google, (and other search engines) when visitors click on and find you online.

What is SEO? Well, it means search engine optimization for short. 

To increase your SEO performance. There are three main types of SEO to work on that impact a website's SEO performance. Let's walk through them below.

On-page SEO is all about what's literally "on the website page". Using content optimization - the correct heading types, keywords, images, and rich original text (not AI created), to educate search engine algorithms about you.

When you type anything into Google or other search engine. You will see a list of websites based on the keywords you have typed in. The information for each website in the list is referred to as "Off-page SEO".  

This is all about managing and maintaining the technical aspects of your website. This boils down to making sure your URL links are not broken.  Your sitemap is connected through Google search console . Or perhaps making sure your website loading speed is fast.  

Once a website has launched, you cannot leave it - keeping your website updated and refreshed is important. Google and other search engines are consistently updating and evolving their algorithms and criteria.  The more education and information you can provide search engines the better to improve your being "seen" online.

Make sure you are looking at your on-page SEO, off-page SEO, and technical SEO regularly. Making updates, and improvements to educate your audience and the search engine is vital for every website.

Plus your competition will continue to look for ways to make improvements to their search engine optimization for their website regularly. Resulting in position moment in the search engine results page (SERP).

If you need assistance with your SEO, and looking for some FREE SEO advice on how we can improve your photo booth, DJ, party rental, or photography website - don't hesitate to Schedule a website audit with Boothwebsite and we'll provide education and information to help you stay ahead.